When building a brand, collaboration is key.
Rock Creek brings the industry’s best talent to your project. And our time-tested management processes ensure that we deliver your project on time, on budget, and on strategy.
Co-Founder and President
Margaret Johnson
Margaret has more than 20 years of experience in marketing, publications, and management. She co-founded Rock Creek with her husband Scott in 1986 and continues to be a driving force in the firm’s success. Margaret leads new and ongoing business development, marketing strategy development, financial management, and human resources. She earned a BA from the University of Maryland College Park.
Co-Founder and Principal
Scott Johnson
Scott’s extensive marketing and creative experience have been instrumental in developing an international client roster and placing Rock Creek on the list of top creative firms in the Washington, DC, area. For the past 22 years, he has helped hundreds of organizations create successful marketing/outreach campaigns and brands consistent with their mission and core values. He brings his energy and enthusiasm to every aspect of Rock Creek’s operations. He earned a BA from The George Washington University.
Principal
Chris Lester
Building transformative brands that capture the imagination and build loyalty has been the driving force behind Chris' work for the past 20 years. He has been instrumental in positioning Rock Creek as a leader in brand communications through diverse, highly successful national and global engagements. Whether it's branding a nation or a retail chain, Chris brings his unique leadership, vision, and passion to finding solutions that help organizations unlock their potential and position themselves for success. He received his education at Pratt Institute in New York.
Chief Operating Officer
David Rinaldo
Skilled in all aspects of shepherding a growing business, Dave orchestrates multiple resources and priorities to maintain Rock Creek’s reputation for excellent quality and customer service. He has more than 20 years of experience in management, sales, and government contracting. In his role as the company’s Government Contracting Compliance Officer, Dave oversees capture management, compliance, and contract performance. He earned a BS in Business Administration from the University of Connecticut.
Project Manager
Lamar Alayoubi
With a background in client relationships, project management, and marketing, Lamar is a team player skilled at advocating for clients and communicating project expectations to team members. As a Rock Creek project manager, Lamar is the client’s key point of contact and advocate throughout the project lifecycle, ensuring our team is meeting the client’s needs and supporting their goals. Lamar earned a BS in Psychology with a minor in Philosophy from the University of California, San Diego and is working toward an MBA at The George Washington University.
Accounting Manager
Irina DaSilva
Irina supports billing, record-keeping, and human resources. She handles both the accounts payable and accounts receivable day-to-day tasks, prepares the monthly P&L statements, and advises on budget development. Irina earned a BS in Engineering Technology from the Novosibirsk State Technical University in Russia.
Art Director
Tara Detchemendy
With more than seven years of experience in graphic design, Tara combines her visual sensibilities and real-world experience to deliver successful marketing communications. Her work has been honored with numerous awards from the Art Directors Club of DC and the Advertising Association of Baltimore. Tara received a BFA from the Savannah College of Art & Design, where she studied illustration and graphic design.
Graphic Designer
Susan Dove
Creative, passionate, and detail-oriented, Susan has conceptualized and executed a wide range of projects, from blogs and websites to promotional items. Over the past five years, Susan has designed for government agencies, associations, news organizations, and private companies including Coca-Cola and Warner Bros. Always looking to learn and grow as a designer, she’s fluent in both print and interactive design techniques and software. Susan graduated magna cum laude from the Savannah College of Art and Design, where she earned a BFA in Graphic Design.
Client Services Manager
Amanda Eidshaug
Amanda has worked in branding and communications since 2004. Specializing in project management and public relations, Amanda has managed complex communications projects in the government affairs, legal, education, nonprofit, professional services, and health care arenas. She serves as the client’s main point of contact throughout the entire project lifecycle, ensuring that Rock Creek’s final work products are in line with client expectations. She holds an MA in Political Management and a BA in Communication from The George Washington University.
Program Manager
Scott Farrell
Scott brings more than 20 years of experience in program management, career counseling, and recruiting to manage national marketing and outreach programs for Rock Creek. He offers expertise in event management, partnership building, and recruiting and retention. Scott is a graduate of the Defense Equal Opportunity Management Institute and is a certified diversity initiatives facilitator. Previous to Rock Creek, Scott served full-time in the Army National Guard, retiring after a distinguished career.
Web Designer
Steve Fultz
With a background in CSS design, usability and accessibility, and search engine optimization, Steve designs flexible, expandable, and easy-to-maintain websites. Armed with more than five years of professional experience across print and web design, he applies his knowledge of web standards and best practices to deliver websites that support clients’ communication objectives and strengthen their brands. Steve holds a BA in Graphic Design from Virginia Tech.
Web Video Editor
Adam Garber
An experienced web video editor and production assistant, Adam is expert at providing post-production assistance to videographers and online media teams to create dynamic web content. With a background in producing weekly public affairs talk shows, he thrives in a fast-paced, deadline-driven, high-pressure, and high-visibility environment. He holds a BA in Communicative Arts and Broadcast Communications from Elon University.
Instructional Designer
Mahdi Gharavi
Combining a passion for education, technology, and social media, Mahdi enhances our clients’ ability to reach their strategic goals through customized interactive online learning. Taking a fresh and dynamic approach to training, Mahdi combines instructional theory and methodology with blended and social tools to provide end-to-end online learning. He studied Computer Engineering at George Mason University.
Director of New Media
Amy Hooker
Amy is a seasoned online public relations professional with more than 12 years of experience developing online marketing, public relations, and blog campaigns, as well as reputation and brand management strategies and campaigns. An expert at blogosphere monitoring, research, and outreach, she spearheads the effort to find or influence online conversations. Amy graduated cum laude with a BA in Communication Studies with a minor in Philosophy from the University of North Carolina—Wilmington.
Senior Web Designer
Vincent Hu
With exceptional design skills and expertise in web trends and technologies, Vincent plans, designs, and manages front-end development for a variety of clients and industries. Vincent is experienced in website planning, web standards, and client interaction. An excellent problem solver with a strong work ethics, he works quickly and manages multiple projects and timelines. He holds a BS in Computer Science from the University of Maryland, College Park.
Senior Project Manager
Janessa Klahs
Janessa draws upon experience in strategic planning, advertising, and relationship marketing to manage branding and new media projects from conception to completion. She builds and fosters strong lines of communication between Rock Creek and its customers, ensuring that all deadlines and production needs are met and that our final work products support the client’s strategic objectives. Janessa holds a BA in Communications with a minor in Business from Pennsylvania State University. She is a certified Project Management Professional.
Interactive Project Manager
Amy Kling
Meticulously detailed with excellent problem solving abilities, Amy has a solid track record of managing successful web-based deliverables through the full project lifecycle. She has a strong knowledge and background in web design and development, information architecture, content management systems, and search engine marketing. Amy holds a BBA in Marketing and an MBA, both from Cleveland State University.
Video and Multimedia Producer
Quentin Kruger
Quentin is a talented and experienced director of photography and multimedia producer. With a strong background in online media, he is skilled in developing story concepts, coordinating video shoots, and overseeing production of final video deliverables for use in a variety of forms. He holds a BA in Management and Entrepreneurship with a focus on film and digital media production from Columbia College.
Production + Design
David Lawrence
David is responsible for workflow management and organization of all print production projects. He works closely with clients on concept development, maintains vendor relations, and is responsible for production quality control. David received an AA in Graphic Design, with honors, from The Art Institute, and has a Digital Design Certificate in Graphic Design for Print & Web.
Director of Web Development
Clay Marshall
Clay combines a sophisticated sense of user experience with in-depth knowledge of design strategy that ensures both technical and functional requirements effectively support his customers’ strategic goals. He utilizes technical experience to expand website content management capability and produced effective, intelligent, interactive solutions. Clay earned a BA in Fine Arts/Photography from The George Washington University.
Online Marketing Coordinator
Z Sarah McHattie
As Rock Creek’s online marketing coordinator, Sarah keeps her finger on the pulse of the ever-changing world of new media. A skilled new media expert, Sarah brings more than a decade of diverse experience to client projects. Her background includes web content creation, ghost writing and blogging, search engine optimization, and managing Twitter and Facebook campaigns. Sarah received her BA in English from Allegheny College.
Senior Strategist
Natalya Minkovsky
Natalya is a strategic communications expert with diverse professional experience in marketing, branding, advertising, and publishing. She develops, implements, and evaluates marketing and outreach communications while ensuring the synchronization of strategy and message with creative. A champion of content strategy and plain language, she is passionate about good grammar and finding the right voice to communicate with anyone from teens to politicians. Natalya earned a BA in Writing Seminars with a minor in Film and Media Studies from The Johns Hopkins University.
Art Director
Angela Mitchell
Angela is an energetic and versatile designer with experience developing concept-driven solutions for branding, advertising, and marketing. An integral part of the design team, she plays a key role in developing dynamic and effective design that reflects a strong passion for creativity and excellence. Her creative vision and attention to detail are central to the success of her projects. Angela earned a BS in Graphic Design from Pennsylvania State University.
Director of Technology
Nate Mow
Specializing in bridging diverse teams of developers and creatives, Nate distills complex business requirements into effective and sustainable web systems. Well versed in many open source applications and frameworks, including Drupal and WordPress, he has also worked extensively in the .NET Framework. Nate is a Microsoft Certified Professional (MCP) and a Certified Oracle Application Developer. He holds a BS in Graphic Design from the University of Evansville.
Interactive Designer
Scott Oppenheim
Scott combines his passion for art, technology, and animation to design engaging interactive experiences for Rock Creek’s clients. With five years of design and Flash development experience, as well as expertise in Action Script programming, he designs websites, Flash microsites, e-mail marketing, and online advertising. When he’s not designing here at the office, Scott uses code to create generative art. Scott graduated from Kutztown University with BFA in Communication Design with a focus on interactive design. He has also studied classical drawing and color theory at Barnstone Studios.
Director of User Experience
Dharma Pachner
Dharma is an award-winning web designer and developer who has built his career on using advanced yet proven design and programming techniques to help organizations to communicate effectively on the web. He is an expert in user experience and information architecture and employs many of leading-edge web technologies all with the end goal of creating fresh, differentiating experiences for Rock Creek customers. Dharma holds certificates from two George Washington University programs: Interactive Multimedia and Web Design; and Design and Publication. He earned a BA in English from the University of Maryland College Park.
Art Director
Patrick Quill
Armed with an abundance of creativity and a background in account management, Patrick collaborates with copywriters, strategists, and designers to conceptualize and execute concepts for print and interactive communications. He is a strategic thinker and problem-solver skilled at translating client goals and objectives into engaging designs. Patrick started his career in 2004 as a coin designer for the U.S. Mint. He graduated from the University of Notre Dame with a BBA in Marketing and Art Studio.
Director of Client Services
Jessica Richmond
With strong communications and organizational skills, as well as a reputation for solid customer service, Jessica is a certified Project Management Professional who works with strategy, design, development, and editorial teams to coordinate work between personnel, meet deadlines, and manage production. She communicates with customers and helps oversee the day-to-day business operations. Jessica holds a BBA in International Business from The George Washington University and received the International Student Scholarship when studying business for three years at the Ritsumeikan Asia Pacific University in Japan.
Web Content Producer
Rob Roberts
Rob Roberts is a Website Content Writer and Producer with Rock Creek Strategic Marketing. Previously, he was a senior video editor with USA TODAY, where he served as lead editor for reporter, photographer, and freelance video content, and was responsible for posting content to USAToday.com. Prior to USA Today, Rob worked with the Federal Emergency Management Agency (FEMA) in disaster communications and was involved in the response and recovery operations for the World Trade Center attacks in 2001. An award-winning journalist, Rob earned a masters degree in Multimedia Journalism from the University of North Carolina and his undergraduate degree in English and Political Science from the University of Utah.
Director of Strategy
Meagen Ryan
Skilled in marketing strategy and implementation for government agencies, nonprofit organizations, and for-profit companies, Meagen leverages extensive experience in marketing and outreach—particularly in the area of transparency and open government—to ensure our clients stay at the forefront of communications. As Rock Creek’s director of strategy, she leads a team of strategists to develop innovative yet practical solutions that engage communities and achieve our clients’ strategic goals. Meagen received a BA in Liberal Studies from the University of Notre Dame.
Administrative Coordinator
India Sheppard
With extensive customer service and problem-solving experience, India provides general administrative support to the Rock Creek team. Her administrative skills are supported by more than nine years of professional experience in market research and the insurance industry. Prior to joining Rock Creek, India worked as a customer service research specialist for a market research firm. She received her education at Norfolk State University.
Web Developer
Mark Smith-Guerrero
An experienced web developer passionate about problem solving, Mark thrives on elegant, robust solutions and strives for functionality, security, and maintainability. Mark is trained in mathematics and computer science and has a strong background in multiple development environments. He has worked with a variety of technologies to produce websites including open-source solutions such as Drupal and Joomla! Mark earned a BS in Economics with a minor in Computer Science from George Mason University.
Marketing Manager
Marilyn Springer
With strong writing skills and business sense, Marilyn supports the company’s proposal development process. She understands the prospective client’s needs and works with the rest of the Rock Creek team to present a strategic solution uniquely tailored to the client. She holds a BA in English with minors in Writing and Studio Arts from Gettysburg College.
Senior Strategist
Jill Tullo
Jill oversees our clients’ strategic marketing initiatives from strategy inception to program implementation and evaluation. A creative writer and innovative thinker, she is happiest when collaborating across project teams to craft integrated campaigns with clear objectives and measurable results. A former English and ESL instructor, Jill specializes in instructional design, developing online and instructor-led training programs that meet clients’ learning objectives. Jill earned a BA in English Literature and Secondary Education from Emory & Henry College.
Project Manager
Dale Vieregge
Dale possesses a broad range of knowledge and experience in the development and evaluation of branding, marketing, and public affairs campaigns that engage the general public, government and opinion leaders, and international audiences. As a project manager, he coordinates internal teams to produce quality results on tight timelines and works closely with clients to ensure those results match with their immediate and long-term goals. Dale holds an MA in Political Science from the University of Michigan and a BA from Northwestern University.
Creative Director
Colby Waller
Colby is a dynamic graphic designer with experience across identity, collateral, publications, multimedia, cartography, and illustration. His work displays the vision to produce designs both innovative and effective, with a superior command of current print and web technologies. Colby received a BA in Advertising from Marquette University and Graphic Design Certification from Milwaukee Area Technical College while studying fine art at the University of Wisconsin.
Marketing Coordinator
Danielle Wipperfurth
With a background in marketing communications and grant proposal development, Danielle supports the company’s proposal development process. Focused on meeting organizational objectives and the prospective client’s unique needs, Danielle works with the rest of the Rock Creek team to present a strategic solution that supports the client’s mission and brand. She earned a BA in English from Davidson College.
Search Engine Marketing Manager
Jacob Wolfsheimer
With more than eight years of experience spanning web design and development, social media, search engine optimization, and web analytics, Jacob manages Rock Creek’s interactive projects. He holds a JD from the Syracuse University College of Law and a BA in Sociology and Politics, with a minor in Internet Studies, from Brandeis University. He also holds certificates from the SEMPO Institute, where he studied Fundamentals of Search Marketing and Advanced Search Advertising.
Senior Motion Graphics Artist
Ana Wolovick
An award-wining producer and 3D artist, Ana has created animation and special effects for film, television, and advertising. She has worked on campaigns for high-profile brands including Logitech, Alka-Seltzer, and Hershey’s as well as on the South Park television show and feature film. Ana has also held academic positions teaching web animation and digital art. She holds an MFA in Painting from Yale University School of Art and a BFA in Painting from the Art Center College of Design.
Branding & Social Media Assistant
Daniel Dahlman
Daniel recently graduated cum laude from Boston University with a BS in Communication/Advertising. With an interest in brand strategy and solid experience implementing and tracking new media campaigns, Daniel is happy to be soaking up all the innovative marketing and brand management expertise floating in the Rock Creek office air.

