Personas can be a difficult concept to explain. They’re like your customers… but they aren’t. They’re like real people… but they’re not. They’re just like you and me… but (again) they’re not.
Fortunately, at DC UXPA’s August Meetup, HelloWallet’s Katherine Kendall came to the rescue. She swiftly summed up personas like this: When your users can’t be in the room, personas are there to represent them.Read More: Craft More Useful Personas With These 3 Ideas »