Digital & Social Media are More Than Tactics: Takeaways for a Savvy Strategy

by: Amanda Nguyen, Director of Strategy | July 28, 2014

What better way to wrap up the week with a series of mini case studies at What’s Next DC? There was nothing ‘mini’ about the smart use of technology, well-designed and executed social engagement strategies, and observations about how the marketing community should plan for and operate within the ‘post social media era.’

NASA’s lead spokesperson, Stephanie Schierholtz, presenting at the 2014 What's Next D.C. event

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A “Captionable” World

by: Jonathan Akman, Marketing Strategist | July 22, 2014

Left to Right - Julie Bascom, Lise Hamlin, and Patrick Cokley at the 2014 Accessing Social Media event at the FCC.

Since 1980, closed captioning has appeared on television screens across the United States. Today, that same technology may be coming to your eyeglasses. As the information age takes hold, how we transmit digital information to individuals with disabilities is fundamentally changing.

On Thursday, July 17, I attended the FCC’s “Accessing Social Media” event with other Rock Creekers, Lauren Villeneuve and Tiara Kennedy. The event brought together social media and accessibility experts from the federal government and private sector to discuss best practices to ensure social media is accessible to every individual.

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What We’re Reading This Week and Planning for Independence Day Weekend

by: Lauren Villeneuve, Senior Marketing Strategist | July 3, 2014

Fireworks in DC over the Washington Monument and the Capitol Building

Over the last week, Rock Creekers have been sharing and reading some interesting articles and resources. From Facebook experimenting on users to how Google is taking over our lives to redefining what it means to do something “like a girl” to learning how to make social media more accessible via GSA’s DigitalGov team… it has been a busy week!

Check out what we’ve been reading and how we’re planning to celebrate our nation’s 239th birthday!

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