Craft More Useful Personas With These 3 Ideas

by: Kaitlin Carpenter, Marketing Strategist | August 29, 2014

Personas can take a different form for every project. Here are some in-progress personas at Rock Creek Strategic Marketing.

Personas can be a difficult concept to explain. They’re like your customers… but they aren’t. They’re like real people… but they’re not. They’re just like you and me… but (again) they’re not.

Fortunately, at DC UXPA’s August Meetup, HelloWallet’s Katherine Kendall came to the rescue. She swiftly summed up personas like this: When your users can’t be in the room, personas are there to represent them.

Read More: Craft More Useful Personas With These 3 Ideas »

API For Dummies

by: Jonathan Akman, Marketing Strategist | August 25, 2014

Chief and Rock Creek Strategic Marketing Stickers from the API meetup in August.

After an evening of pizza, cold beverages, and a riveting panel discussion at the DC Application Programming Interface (API) Meetup at Chief’s Dupont Circle headquarters, Kyle Rees—a fellow Rock Creek Marketing Strategist—and I approached panelist Matthew Makai, a self-described “Developer Evangelist”, and asked a basic question:

“How would you explain API to a non-developer?”

Read More: API For Dummies »

The 3 Rockin’ Presentations You Missed at Capital Camp + Gov Days

by: Kaitlin Carpenter, Marketing Strategist | August 8, 2014

Capital Camp and Gov Day promo sticker from Rock Creek

Being part of a community is about more than just showing up to the conferences and happy hours—it’s about learning, contributing, and giving back by helping others learn something new too. During the 2014 Capital Camp and Gov Days, our Rock Creek development team did just that. They gave not just one, but three presentations at this annual Drupal conference.

Read More: The 3 Rockin’ Presentations You Missed at Capital Camp + Gov Days »

Pages