Tech Tools For A Better Tomorrow: A Few Things To Consider First

by: Karine Bailly, Senior Strategist | September 17, 2014

Maker Party Blog image

How can we use technology platforms to build a better world? That’s kind of a “big” question, but where better than a Mozilla Maker Party to dig into the details.

The recent Maker Party hosted at Open Gov Hub featured panelists from the World Bank, Internews, and SimLab, all of whom came together to discuss precise examples of when and where technology can be used to enhance civic engagement and spark social change—or what I would otherwise call “better world” building. Be it an SMS platform, an open data tool, or an online community for video content, we have to keep in mind that the tool, in and of itself, is not the means to an end. There are a few questions—or “best practices,” if you will—that technology evangelists need to keep in mind.

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New Airline Brands Take Flight

by: Kyle Rees, Marketing Strategist | September 12, 2014

Southwest Airlines' Heart One themed aircraft taxis down the runway at Dallas Love Field Airport in Dallas, Texas

Major news on the brand beat this week as Southwest Airlines unveiled its new corporate identity. The rebranding effort arrives amidst major changes at the Dallas, Texas based airline. Rumor has it that Frontier Airlines will soon have a fresh look, too. Rock Creekers weigh in on what they think of Southwest’s new brand.

“Without a heart, it’s just a machine.” So goes the new design theme at Southwest Airlines. The new theme, which updates the brand’s iconic heart logo, will be integrated in future ads, web design, taglines, and airport kiosks.

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What We’re Reading - Six Stories Guaranteed to Start a Conversation

by: Kyle Rees, Marketing Strategist | September 5, 2014

Employees at Rock Creek gather to read and share their favorite stories from across the Internet

Six of the best stories we’re reading this week at Rock Creek.

Contractors catch creative marketing bug, why you should love your mother-in-law, Detroit’s new pitch to millennial women, and more. Summer is (un) officially over so pick up a pumpkin spice latter and dive into these recommended reads from Rock Creek from across the web.

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