The Rock Creek Blog // Industry News, Trends & Insights

Turn Your Style Guide into a Manifesto for Brand Inspiration

Posted by: Chris Lester, Principal Apr 20, 2011

Very few organizations have a simple resource that captures their brand. As a result, there is often a great deal of confusion around what an organization stands for, or even what they do. If you ask stakeholders what value an organization brings, or the feelings associated with that brand, you...

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Branding Without “Branding”

Posted by: Chris Lester, Principal Mar 09, 2011

Successfully orchestrating and navigating a branding engagement is something most organizations, no matter how large or small, find themselves up against at some point. Organizations that don’t have official branding programs often find the process challenging because of misconceptions that lead...

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University Branding – Building an Effective Buy-In and Approval Process

Posted by: Chris Lester, Principal Feb 28, 2011

One of the challenges to a university branding project is incorporating the right level of input and creating an effective feedback and approval environment. Branding requires a great deal of soul searching and self-assessment, demanding cooperation, support, and ultimately acceptance—qualities...

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Rock Creek Hits the Pages of LogoLounge 6

Posted by: Chris Lester, Principal Feb 22, 2011

The ink has dried, and it’s official. LogoLounge, the leading identity resource and premier industry review, has selected several Rock Creek identity projects to showcase in its Logo Lounge 6. We are excited to be represented on the book’s pages, which are filled with the most innovative work...

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Employee Input Can Create Stronger, More Authentic, and More Profitable Brands

Posted by: Danielle Wipperfurth, Marketing Strategist Jun 23, 2010

Imagine: You are an employee of Company T, a fictional mid-size company located just north of Chicago. Having worked at Company T for eight years, you have come to know the company’s culture and customers well. One day while watching TV, you see a commercial for Company T. The Company T brand in...

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The Future of Print—It’s All About the Brand

Posted by: Chris Lester, Principal Oct 05, 2009

There’s no shortage of conversations taking place about the future of print, or the lack thereof. Newspapers barely hanging on, phone books going straight to the recycling bin, printers closing shop—the examples are numerous. There’s no doubt that the Internet and interactive media are...

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Gov 2.0 Camp a Turning Point for Open Government

Posted by: Scott Johnson, Co-Founder and Principal Mar 30, 2009

You could practically hear the barriers starting to crumble on Friday and Saturday as 500 social media visionaries and practitioners convened at DC’s Duke Ellington School of the Arts for the Gov 2.0 barcamp.

Jack Bienko, the highly-caffeinated Marlboro man of the SBA said it best when he...

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The Origins of Corporate Culture

Posted by: Meagen Ryan, Director of Strategy Mar 24, 2009

I love my local hardware store. I love it because it smells like fertilizer and dust. I love it because I can buy a bathroom fan in one aisle and a portable radio in another. I love it because it is overflowing with inventory. But most of all, I love it because I can stop any employee, age 17 to...

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A Messaging Lesson From Shakespeare

Posted by: Chris Lester, Principal Mar 17, 2009

Messaging not only sets the stage for content, but often act as its stand-in—it has to deliver an award-winning performance to engage the audience. I was reminded of this recently while traveling to a presentation for an organization whose messaging platform had lost its spark. It was a last...

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To Edit or Not to Edit? That Is the Blogging Question.

Posted by: Amy Hooker, Director of Online Marketing Feb 25, 2009

Sure, it’s never a bad idea to have someone take a second look at something you’ve written—a fresh set of eyes can catch typos and point out passages that are potentially confusing. But when it comes to blog posts, tweets, and social media conversations, time is of the essence. An insightful,...

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