The Rock Creek Blog // Industry News, Trends & Insights

A Gap in the Steel Curtain: The Steelers Fumble Online

Posted by: Dharma Pachner, Director of Digital Branding Jan 23, 2009

With Super Bowl XLIII only a few days away, it seems appropriate to discuss the website of my all-time favorite team—the Pittsburgh Steelers. The Steelers are an outstanding organization—always exciting to watch, and perennial contenders for the Super Bowl. And while they have been tearing up...

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Your Website is a Process, Not a Destination

Posted by: Dharma Pachner, Director of Digital Branding Nov 19, 2008

One of the biggest challenges in graphic design is knowing when to stop designing. It is a surprisingly difficult point to determine, and one that many designers (myself included) struggle with often. After all, what design can’t use some improvement—a tweak here, an adjustment there—...

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Brand YOU

Posted by: Kristen Newton, Director of Strategy Sep 10, 2008

I’ve been reviewing resumes for the last few weeks as Rock Creek searches for a marketing strategist to join our team. If you’ve ever been a hiring manager, you know how difficult it is to get a feel for someone from a resume alone. Of course I’m interested in credentials, experience, and...

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