The Rock Creek Blog // Industry News, Trends & Insights

Super Bowl Commercial Preview: Chris Lester on Fox 5 News

Posted by: Chris Lester, Principal Feb 16, 2010

This year, because of the impeding blizzard, I was a guest on Fox 5 News for a Super Bowl ad preview instead of the post-game ad summary that I have done for the last few years.

Once again, the ads offered a little something for everyone. There were plenty of laugh-out-loud moments. My mother...

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Gov 2.0 Camp LA: Moving Gov 2.0 Forward

Posted by: Meagen Ryan, Director of Strategy Feb 09, 2010

It’s the little things that will move Gov 2.0 forward. Little things like pills, or more accurately, Pillbox. Pillbox, an online tool developed by David Hale at the National Library of Medicine, allows anyone to identify pills by their appearance.

Why is this a big deal? For many reasons. It’s a...

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Controversy-Fueled Marketing: Tim Tebow Grabs the Super Bowl Spotlight

Posted by: Chris Lester, Principal Jan 29, 2010

Yesterday morning, I had the opportunity to discuss the marketing implications of the Tim Tebow Super Bowl ad controversy with Fox News.

The controversy, if you haven’t already heard, is that CBS has approved a 30-second ad paid for by Focus on the Family, a conservative Christian group, that...

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