The Rock Creek Blog // Industry News, Trends & Insights

Zombies, Zeitgeist & Content Marketing

Posted by: Natalya Minkovsky, Director of Strategy & User Experience Nov 18, 2011

From books and video games to movies and TV shows, zombies sell. Content marketers have taken notice, jumping on the zombie bandwagon to promote everything from emergency preparedness to content marketing itself.

Earlier this year, the Centers for Disease Control and Prevention (CDC) drew an...

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Rock Creek Roundup (September 16 Edition)

Posted by: Meagen Ryan, Director of Strategy Sep 16, 2011

State Department Senior Advisor for Innovation talks about the role of technology in diplomacy, a social experiment tests the Constitution’s likeability, Facebook continues to hire Washington policy leaders, the National Institutes for Health challenges videographers and musicians, and the Army...

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Rock Creek Roundup (August 26 Edition)

Posted by: Meagen Ryan, Director of Strategy Aug 26, 2011

Homeland Security asks people to turn to social media during the earthquake, two agencies turn to Facebook for a disaster preparedness app, the CDC asks citizens to create their next emergency preparedness video, the Department of Transportation looks to the private sector for innovation and...

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Rock Creek Roundup (August 19 Edition)

Posted by: Meagen Ryan, Director of Strategy Aug 19, 2011

The Energy Department reduces the online government footprint, the Navy issues Google+ and LinkedIn guides, Veterans Affairs releases its social media policy, the White House checks in to FourSquare, and the Federal Trade Commission cracks down on mobile apps, all in this week’s version of the...

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Rock Creek Roundup (August 12 Edition)

Posted by: Meagen Ryan, Director of Strategy Aug 11, 2011

The National Park Service helps visitors navigate the National Mall, the National Archives wants to make its historic documents more searchable, the White House wants your feedback for an open gov plan, and the FCC plans to update its 911 emergency response technology, all in this week’s version...

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Rock Creek Roundup (July 29 Edition)

Posted by: Meagen Ryan, Director of Strategy Jul 29, 2011

NASA launches an Earth science iPad app, the White House announces Twitter “Office Hours,” the President pledges to improve technology accessibility for those with disabilities, FedScoop finds seven federal blogs with clever names, and a study finds Congress is adopting social media, all in...

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Rock Creek Roundup (July 22 Edition)

Posted by: Meagen Ryan, Director of Strategy Jul 22, 2011

DARPA wants to learn the science behind social media, the DC Metro jumps on the social media train, the EPA hosts an environmental app challenge and releases its social media policy, the FDA proposes its first regulations on mobile health apps, and the White House OMB makes its Twitter debut with...

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Rock Creek Roundup (July 15 Edition)

Posted by: Meagen Ryan, Director of Strategy Jul 15, 2011

Utah.gov wins a marketing campaign award, the IRS launches a social media campaign, FEMA takes its messages to digital billboards, the White House wants an app that helps fight abuse and violence, and the Department of Labor launches two app contests, all in this week’s version of the Rock Creek...

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Rock Creek Roundup (July 8 Edition)

Posted by: Meagen Ryan, Director of Strategy Jul 08, 2011

Vice President Biden joins the federal Twitter community, the White House holds the first-ever Twitter Town Hall, one op-ed says that the path to implementing Gov 2.0 is via universal Internet access, the Hurricane Center tests the social media waters, and the aftermath of the CDC Zombie...

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Rock Creek Roundup (July 1 Edition)

Posted by: Meagen Ryan, Director of Strategy Jun 30, 2011

Twitter visualizes its use during a disaster, OhMyGov! identifies 22 federal Twitter feeds you should follow, GSA moves to phase two in its mobile project, and the White House looks to experiment with new social media, all in this week’s version of the Rock Creek Roundup.

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