The Rock Creek Blog // Industry News, Trends & Insights

A Week of New Media Action

Posted by: Scott Johnson, Co-Founder and Principal Apr 07, 2009

Last week saw so much new media action that I don’t even know where to begin! But here it goes anyway:

SUNDAY: On Sunday, I noticed that the omnipresent SBA goodwill ambassador Jack Bienko had tweeted about the “really cool projects that Rock Creek Marketing is working on—Go SBA 8a firms!!!!”...

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Gov 2.0 Camp a Turning Point for Open Government

Posted by: Scott Johnson, Co-Founder and Principal Mar 30, 2009

You could practically hear the barriers starting to crumble on Friday and Saturday as 500 social media visionaries and practitioners convened at DC’s Duke Ellington School of the Arts for the Gov 2.0 barcamp.

Jack Bienko, the highly-caffeinated Marlboro man of the SBA said it best when he...

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Is the 8(a) Program Still Relevant In a New Era?

Posted by: David Rinaldo, Chief Operating Officer Mar 25, 2009

Many government program managers and contracting officers are under significant pressure to meet their small business award goals. There is no better vehicle to accomplish this than the Small Business Administration’s 8(a) program. Unfortunately, government procurement through the 8(a) program,...

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Ask the President: A Smart Mix of Mediums

Posted by: Amy Hooker, Director of Online Marketing Mar 20, 2009

Yesterday, a friend mentioned to me that The Nation, the Personal Democracy Forum and The Washington Times have teamed up to create a site called Ask the President. The site urges visitors to submit questions that they would like President Obama to answer. Site users can submit questions via text...

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HHS Uses Social Media to Spread the Message in a Sticky Situation

Posted by: Scott Johnson, Co-Founder and Principal Mar 12, 2009

Yesterday, while attending a web analytics conference hosted by the super-secret Web Managers Roundtable, I bumped into Ann Poritzky who told me of a smart new social media initiative at the Department of Health and Human Services (HHS).

When I got back to the office and did some searching, I...

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Government 2.0 Visionary Gets Nod from Obama White House

Posted by: Scott Johnson, Co-Founder and Principal Feb 13, 2009

One only need glance at her LinkedIn profile to be impressed Bev Godwin’s history of bringing government into the Internet age. She’s steadily been affecting positive change in American government, most recently setting web policy as the Director of USA.gov and Government Web Best Practices for

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