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Branding, Strategy, Communications

The Rock Creek Blog // Industry News, Trends & Insights

Stop Searching for Leads and Start Closing Them

Posted by: Scott Johnson, Co-Founder and Principal Feb 13, 2009

Over the course of our nearly 25 years in business, we’ve had the pleasure of working with dozens of professional service firms to strengthen their brands and supercharge their marketing. It’s been fascinating to see how branding and marketing have been revolutionized by the Internet. In the past...

Super Bowl Ads Break Revenue Records Yet Still Reflect Recession; Chris Lester on Fox News

Posted by: Chris Lester, Principal Feb 02, 2009

This morning I had the pleasure of joining Fox News as a subject matter expert to discuss the Super Bowl ads. The fact that the networks are dedicating air time to the subject is a real indicator of what a cultural phenomenon the ads continue to be. And once again, I find myself putting in my two...

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