The Rock Creek Blog // Industry News, Trends & Insights

Super Bowl Commercial Preview: Chris Lester on Fox 5 News

Posted by: Chris Lester, Principal Feb 16, 2010

This year, because of the impeding blizzard, I was a guest on Fox 5 News for a Super Bowl ad preview instead of the post-game ad summary that I have done for the last few years.

Once again, the ads offered a little something for everyone. There were plenty of laugh-out-loud moments. My mother...

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Controversy-Fueled Marketing: Tim Tebow Grabs the Super Bowl Spotlight

Posted by: Chris Lester, Principal Jan 29, 2010

Yesterday morning, I had the opportunity to discuss the marketing implications of the Tim Tebow Super Bowl ad controversy with Fox News.

The controversy, if you haven’t already heard, is that CBS has approved a 30-second ad paid for by Focus on the Family, a conservative Christian group, that...

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When Social Networks Become the Web’s Front Door

Posted by: Scott Johnson, Co-Founder and Principal May 11, 2009

Last week’s BusinessWeek article by Jeffrey F. Rayport is simply titled “How Social Networks are Changing Everything,” and I think he may be right. The article contends that the big four gateways—Google, Yahoo!, MSN, and AOL (yes, AOL) are soon to be joined, if not superseded by social...

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A Week of New Media Action

Posted by: Scott Johnson, Co-Founder and Principal Apr 07, 2009

Last week saw so much new media action that I don’t even know where to begin! But here it goes anyway:

SUNDAY: On Sunday, I noticed that the omnipresent SBA goodwill ambassador Jack Bienko had tweeted about the “really cool projects that Rock Creek Marketing is working on—Go SBA 8a firms!!!!”...

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Super Bowl Ads Break Revenue Records Yet Still Reflect Recession; Chris Lester on Fox News

Posted by: Chris Lester, Principal Feb 02, 2009

This morning I had the pleasure of joining Fox News as a subject matter expert to discuss the Super Bowl ads. The fact that the networks are dedicating air time to the subject is a real indicator of what a cultural phenomenon the ads continue to be. And once again, I find myself putting in my two...

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Twenty-two Years and Going Strong

Posted by: Scott Johnson, Co-Founder and Principal Apr 09, 2008

I want to take a quick moment to officially welcome you to the new Rock Creek Strategic Marketing website and, particularly, to our brand new blog. Our blog will be the place that the folks who are important members of the Rock Creek family—our employees, our partners and our clients—have the...

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