The Rock Creek Blog // Industry News, Trends & Insights

Google Insights sure is neat, but is it enough?

Posted by: Jacob Wolfsheimer, Search Engine Marketing Manager Aug 19, 2008

Keyword research is immensely helpful to starting any marketing campaign, whether it’s online or off. While some products and services are virtually self-explanatory, others require consideration when it comes to developing the marketing copy. You might think there’s no difference between a...

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LinkedIn is great, but could be even better.

Posted by: Scott Johnson, Co-Founder and Principal Jul 23, 2008

I love LinkedIn and spend a serious amount of productive time on it each day. I have reconnected with lost friends, met many cool people, found new business and hired people—all on LinkedIn. There are many blogs out there that focus exclusively on the rich opportunities LinkedIn brings. One of...

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