Twenty-two Years and Going Strong

Posted by: Scott Johnson, Co-Founder and Principal Apr 09, 2008 0 Comments

I want to take a quick moment to officially welcome you to the new Rock Creek Strategic Marketing website and, particularly, to our brand new blog. Our blog will be the place that the folks who are important members of the Rock Creek family—our employees, our partners and our clients—have the opportunity to wax poetic on topics of interest to them. Keep your eye out for blog entries on everything from new media to new technology, from the 10 things you need to know about social media to the 10 things you don’t want to do when you’re building a website—all things that we’re passionate about.

The More Things Change, the More They Stay the Same

Way back in 1986 when Margaret and I started the business, our goal was to help clients do a better job of telling their stories by making the most of the technological advances that were available—cutting-edge technology like PageMaker 1.0 and a Mac Plus with a whopping nine-inch screen and no hard drive. Nowadays, we use a high-speed Internet connection, a little thing called the Social Web and our four-pound Mac laptops to help us get the job done. Our focus remains the same—we are still helping clients tell their stories—but as the technology has evolved, so has Rock Creek.

Other things have stayed the same, while still evolving. Twenty-two years ago, our first client was a guy named Richard Levick. Today, Richard’s company Levick Strategic Communications is still one of our biggest clients and our closest strategic partner. We’ve also expanded our team, our client list, and the scope of services we offer. And starting today, we’ve added our voice to the increasingly important (and always interesting) global blogosphere.

So please join us as we continue our journey. We’ll be sharing our opinions, and we hope you’ll use the blog’s comment function to share yours. Tell us what you think—whether we’re right on, dead wrong, or somewhere in between. And thanks for tuning in!

Scott Johnson

Co-Founder and Principal

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