Stop Searching for Leads and Start Closing Them

Posted by: Scott Johnson, Co-Founder and Principal Feb 13, 2009 1 Comments

Over the course of our nearly 25 years in business, we’ve had the pleasure of working with dozens of professional service firms to strengthen their brands and supercharge their marketing. It’s been fascinating to see how branding and marketing have been revolutionized by the Internet. In the past 10 years, we’ve built dozens of websites, designed many search marketing campaigns, and launched a variety of new media initiatives—all things that we couldn’t have even imagined doing when we opened our doors back in 1985.

I bring this up because of a recent conversation I had with colleague and friend Allan Colman of The Closers Group. Among other topics, we discussed the fact that there are plenty of professional service firms that have websites, but few that are actually taking advantage of the lead-generating potential an effective website combined with SEO can provide. The good news is that smart service firm marketers are now actively looking for ways to make their online marketing efforts more differentiating, engaging, and profitable.

As a result of our conversation, Allan and I decided to work together on a short guide, “How to Turn Your Firm’s Website into a Lead Generating Machine,” available for download. The guide gives tips on using branding, web design, SEO, and new media to create a more value-filled user experience and to generate more leads.

I hope you’ll download the guide for yourself and let us know what you think.

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Scott Johnson

Co-Founder and Principal

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