by: Karine Bailly, Senior Strategist | September 17, 2014

Maker Party Blog image

How can we use technology platforms to build a better world? That’s kind of a “big” question, but where better than a Mozilla Maker Party to dig into the details.

The recent Maker Party hosted at Open Gov Hub featured panelists from the World Bank, Internews, and SimLab, all of whom came together to discuss precise examples of when and where technology can be used to enhance civic engagement and spark social change—or what I would otherwise call “better world” building. Be it an SMS platform, an open data tool, or an online community for video content, we have to keep in mind that the tool, in and of itself, is not the means to an end. There are a few questions—or “best practices,” if you will—that technology evangelists need to keep in mind.

by: Amanda Nguyen, Director of Strategy | July 28, 2014

What better way to wrap up the week with a series of mini case studies at What’s Next DC? There was nothing ‘mini’ about the smart use of technology, well-designed and executed social engagement strategies, and observations about how the marketing community should plan for and operate within the ‘post social media era.’

NASA’s lead spokesperson, Stephanie Schierholtz, presenting at the 2014 What's Next D.C. event

by: Karine Bailly, Senior Strategist | June 24, 2014

During a recent D.C. Web Women gathering, the Federal Emergency Management Agency’s (FEMA) Digital Training & Capacity Building lead, Gloria Huang, shared the story of her pursuits in leveraging social media in order to drive real life impact. Prior to FEMA, Gloria worked to build a social engagement platform that would enhance the Red Cross’ disaster response capabilities, an endeavor that led to the birth of the Red Cross’ Digital Operations Center. Gloria’s story was an insightful reminder that, yes, change is hard. As Gloria tried to move beyond social media in order to build a true engagement platform, a seemingly desirable outcome exposed a slew of other problems, gaps, and barriers.