by: Amanda Nguyen, Director of Strategy | July 28, 2014

What better way to wrap up the week with a series of mini case studies at What’s Next DC? There was nothing ‘mini’ about the smart use of technology, well-designed and executed social engagement strategies, and observations about how the marketing community should plan for and operate within the ‘post social media era.’

NASA’s lead spokesperson, Stephanie Schierholtz, presenting at the 2014 What's Next D.C. event

by: Karine Bailly, Senior Strategist | June 24, 2014

During a recent D.C. Web Women gathering, the Federal Emergency Management Agency’s (FEMA) Digital Training & Capacity Building lead, Gloria Huang, shared the story of her pursuits in leveraging social media in order to drive real life impact. Prior to FEMA, Gloria worked to build a social engagement platform that would enhance the Red Cross’ disaster response capabilities, an endeavor that led to the birth of the Red Cross’ Digital Operations Center. Gloria’s story was an insightful reminder that, yes, change is hard. As Gloria tried to move beyond social media in order to build a true engagement platform, a seemingly desirable outcome exposed a slew of other problems, gaps, and barriers.

by: Lauren Villeneuve, Senior Marketing Strategist | June 3, 2014

Image of an i-phone that says open on the screen in front of an American flag

Last week the General Services Administration Central Office hosted the 2014 #DigitalGov Citizens Service Summit and Expo. The attendees were mostly federal employees and a handful of industry folks, so it was an amazing opportunity to spend a morning with innovative subject-matter experts around government.