by: Lauren Villeneuve, Senior Marketing Strategist | April 20, 2015

Last week I had the opportunity to speak to PRATT Institute’s Advertising and Promotions class, which is part of the Institute’s Arts and Cultural Management graduate program. JoJo Spiker, Rock Creek/CHIEF’s creative director, and the class professor, asked if I would present a high-level overview of search engine optimization (SEO) strategies and best practices. Seeing as how SEO is one of my favorite aspects of my role as a senior digital marketing specialist, I jumped at the opportunity! 

Lauren Villeneuve Rock Creek Pratt

by: Mary Burke, Marketing Producer | February 20, 2015

Rock Creek, along with Double R Productions, was recently presented with a TIVA-DC Peer Award for government video production under $25k for our collaborative work on the “Piecing Together PHMSA” video. The Television, Internet, and Video Association of DC (TIVA-DC) celebrates local excellence in media, and we are honored to receive one of our community’s most sought-after awards!

Rock Creek and Double R staff TIVA award

by: Amanda Nguyen, Director of Strategy | January 21, 2015

Last night, millions of Americans tuned in to watch the State of the Union address. In years past, the annual event drew family or friends around the television set to hear directly from the President about major policy, national, and foreign relations issues.

Today, we have a constant feed of news and speculation -- with plenty of commentary. Although viewership has declined remarkably, the rise of second screening and social networks makes it possible to a far greater audience through Tweets, animated gifs (just ask Speaker Boehner), Facebook posts, and Buzzfeed long after the President leaves the chamber.