by: Amanda Nguyen, Director of Strategy | January 21, 2015

Last night, millions of Americans tuned in to watch the State of the Union address. In years past, the annual event drew family or friends around the television set to hear directly from the President about major policy, national, and foreign relations issues.

Today, we have a constant feed of news and speculation -- with plenty of commentary. Although viewership has declined remarkably, the rise of second screening and social networks makes it possible to a far greater audience through Tweets, animated gifs (just ask Speaker Boehner), Facebook posts, and Buzzfeed long after the President leaves the chamber.

Last night, millions of Americans tuned in to watch the State of the Union address. In years past, the annual event drew family or friends around the television set to hear directly from the President about major policy, national, and foreign relations issues.

Today, we have a constant feed of news and speculation -- with plenty of commentary. Although viewership has declined remarkably, the rise of second screening and social networks makes it possible to a far greater audience through Tweets, animated gifs (just ask Speaker Boehner), Facebook posts, and Buzzfeed long after the President leaves the chamber.

Read More: #SOTU: Beyond the Speech »
by: Evelyn Teel, Senior Marketing Strategist | December 2, 2014

Google Analytics Logo

Have you ever wondered how people find certain websites? Or where they are geographically located when they perform Internet searches? How much time they spend on the site, or whether they visit more than once? End users can be a big question mark when trying to build an effective website. However, Google Analytics is an incredibly powerful, albeit simple, tool that can shed light as to how your site is being used, and by whom.

Google Analytics Logo

Have you ever wondered how people find certain websites? Or where they are geographically located when they perform Internet searches? How much time they spend on the site, or whether they visit more than once? End users can be a big question mark when trying to build an effective website. However, Google Analytics is an incredibly powerful, albeit simple, tool that can shed light as to how your site is being used, and by whom.

Read More: Google Analytics: Top 4 Takeaways from a Newbie »
by: Karine Bailly, Senior Strategist | October 9, 2014

Education Pioneers Website on computer screen

If you’re at all interested in the hot topic of education reform, then you’ve perhaps heard of Education Pioneers (EP). Founded in 2003, EP seeks to strengthen education for students across the country by identifying and recruiting top talent from the business sector and connecting them to innovative leadership roles in the education sector. It’s no easy task, but it’s one that Rock Creek was honored to support, insofar as a strong brand identity and a fluid and functional website would help drive the organization’s continued success.

Education Pioneers Website on computer screen

If you’re at all interested in the hot topic of education reform, then you’ve perhaps heard of Education Pioneers (EP). Founded in 2003, EP seeks to strengthen education for students across the country by identifying and recruiting top talent from the business sector and connecting them to innovative leadership roles in the education sector. It’s no easy task, but it’s one that Rock Creek was honored to support, insofar as a strong brand identity and a fluid and functional website would help drive the organization’s continued success.

Read More: Education Pioneers’ New Website, and the Collaborative Process That Made It Possible. »

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