A full-service branding, strategy, and communications firm, Rock Creek implements innovative and results-driven solutions.
Branding
- Brand assessment
- Branding campaigns
- Brand concept development
- Brand language development
- Brand management
- Brand strategy plans
- Federal government branding
- Graphic “look and feel” development
- Graphic identity design
- Naming
- Logo design
- Positioning and differentiation
- Standards of use guides
- Tagline development
- Visual style guides
Communications Consulting
- Audience research and analysis
- Communications audits
- Communication plans
- Communications strategy development
- Competitive research and analysis
- Distribution strategies
- Focus groups
- Market research
- Media research, analysis, and selection
- Message development and refinement
- Policy and program evaluation
- Target audience segmentation
- Quantitative/qualitative research/analysis
- Survey development, administration, and analysis
Content Development & Editorial
- Ad copywriting
- Blog posts
- Brochures, marketing copy
- Copyediting and proofreading
- Newsletter/magazine articles
- Plan and report writing
- Postcards, marketing copy
- Press releases
- Research
- Scriptwriting
- Training manuals
- Translation
- Web copy
Film and Video Production
- Corporate videos
- DVD design and programming
- Graphics for video production
- Public service announcements (PSA)
- Scriptwriting
- Training videos
- Video production
- Video editing
- Voiceover and narration
- Webcasting and video on demand
New Media
- Blogs
- Microblogging
- Mobile application development
- Mobile marketing
- Podcasts
- Social media
- Social networking
- Video podcasts
- Video web logs (vlogs)
- Viral videos
- Widget design and development
- Wikis
Print Design & Production
- Annual reports
- Booth and display design
- Brochures, flyers, postcards, posters
- Conference materials
- Desktop publishing
- Document design
- Magazine design and production
- Newsletters
- Product packaging
- Tradeshow displays and materials
- Transit signage
- Report design and layout
Public Awareness/Information
- Advertising
- Banner ads
- Commercials (radio and television)
- Direct mail
- E-newsletters
- Event planning and management
- Integrated marketing campaigns
- Marketing strategies
- Marketing plans
- Media buys
- Media planning
- Newsletter design, development, and dissemination
- Outdoor advertising
- Outreach campaign plans
- Partnership building
- Pay per click advertising (PPC)
- Placement and dissemination through online and new media
- Press releases
- Print newsletter distribution
- Promotional CDs and videos
- Public relations (PR)
- Public service announcements (PSA)
- Search engine marketing
- Search engine optimization (SEO)
- Traditional placement, distribution, and fulfillment services
Recruiting & Retention
- Employee orientation/training
- Employee satisfaction surveys
- Leadership training
- Marketing materials
- Marketing plans
- Recruiter materials
- Recruiting plans
- Retention plans
- Retention training
- Workforce recruitment
Training/E-Learning
- 508 compliance
- CD-based training
- Computer-based training
- Curricula design
- E-learning
- Evaluation/feedback form development
- Instructional design
- Instructor guides
- Interactive games/activities
- Learning objective development
- Lesson plans, worksheets, and handouts
- Manuals, workbooks, and other training tools
- Multimedia tools for classroom instruction
- Online learning games
- Online learning/training
- PowerPoint presentations
- Question development for tests and quizzes
- SCORM-ready solutions
- Skills gap analysis
- Stand-up/classroom training
- Trainer selection and training (train-the-trainer)
- Training plans
- Video-based training
- Web-based training
Websites
- Analytics/metrics
- Banner ads
- Blog design and development
- Content management systems
- Database development
- Flash
- Information architecture, sitemaps, wireframes
- Ongoing technical support
- Search engine optimization
- Usability testing
- Web design, development, programming
- Web reels