Case Study: Anybill
The complete solution.
Anybill needed a website that clearly explained the features and products of their software and services. Rock Creek’s strategy team proposed simplifying their message by targeting audiences according to their needs—“Help with Accounts Payable” or “Help with Tax Payments”—rather than by industry. Rock Creek also organized Anybill’s multi-featured process into three basic steps and defined the unique benefits for each step, making it easier for potential customers to understand Anybill’s services even before they talk to a sales representative.
Based on this strategy Rock Creek built a visually appealing website, using clear calls to action to direct traffic and high-impact imagery to communicate Anybill’s understanding of its audience. Anybill requested Rock Creek extend the concepts developed for the initial website into print, presentation, and Flash materials to further support their continued success.
