Case Study: Army National Guard, HUMVEE School Program
Real world adventures in a high school classroom.
Opening doors for students interested in vehicle maintenance careers, the HUMVEE School Program is a valuable educational resource offered by the Army National Guard. Faced with an aggressive timeline for fielding the program within the current school year, the Guard turned to Rock Creek to develop lesson plans and classroom materials, design marketing and outreach collateral, and formulate and implement a marketing plan that targets both internal and external audiences nationwide.
To deliver on-target classroom materials and marketing collateral, Rock Creek used a phased approach to provide strategic consulting, develop a creative brief, write print and web content, and produce the materials. Rock Creek also conducted the concepting and production for a series of videos used both as part of the classroom presentation and online. The 508-compliant, content-managed HUMVEE School Program website incorporates multiple video components, Flash presentations, and downloads.