Case Study: Cachendo
Taking IT higher.
A Globecomm Systems company that combines leading-edge technology with telecom expertise, Cachendo hired Rock Creek to develop a comprehensive branding solution including strategic positioning and message development, identity design, editorial support, and print and interactive marketing collateral design.
Prior to beginning the design work, Rock Creek provided Cachendo with a strategic and creative brief that addressed the company’s strategic positioning, including target audiences, competitors, key differentiators, benefits, desired marketplace position, and market challenges. With the strategy approved, Rock Creek created a corporate identity and tagline and then applied the identity to a stationary package; prospecting, leave-behind, and recruiting brochures; tradeshow banners; and content-managed website. Rock Creek also developed an editorial style guide and wrote and edited content for the brochures, banners, and website.
