Smart power meets smart design.
Attracting millions of visitors a month on average, the United States Department of State (State Department) has a highly visible online presence among a broad audience of domestic and international users. In order to better communicate the agency’s overall mission, impact, immediacy, and global context, the State Department turned to Rock Creek in August 2009 to redesign State.gov and DipNote, the agency’s official blog. In redesigning the website and DipNote, Rock Creek worked to develop a more refined look and feel to engage domestic and foreign visitors, communicate the agency’s messages in real time, educate visitors regarding U.S. foreign policy, and connect users to State Department resources.
In order to accomplish the State Department’s strategic goals, Rock Creek developed a new design that complements the agency’s position as a global leader, using clear design components to communicate with American and foreign visitors. Rock Creek’s design introduces a new level of navigation and several callout areas to allow users to more intuitively access resources and information regarding the State Department’s mission and work. Additionally, the redesigned site showcases and integrates the agency’s varied social media channels, creating a dialogue between American citizens, international visitors, and the State Department.