How does a Global Development Finance Institution change course?
The private sector arm of the World Bank Group needed to communicate its accomplishments in empowering sustainable economic growth in developing countries. Through its 2007 annual report, the organization sought to tell its important story to a wide audience including policymakers, investors, and the general public.
Rock Creek worked closely with the IFC to design and produce the annual report and the marketing communications surrounding its release. The report represents a significant innovation for the organization: for the first time, one document brings together all reporting into one unified story—development effectiveness, sustainability, donor activities, new business, and financial results.