Case Study: Save Darfur
Global advocacy against genocide.
By 2006, it was apparent that the engagement of the U.S. government alone would not be enough to find a solution to the genocide crisis in Darfur. The Save Darfur Coalition (Save Darfur) launched an aggressive effort to work with like-minded organizations around the world. To support Save Darfur, Rock Creek created materials to spread the word. In addition to print brochures and handbills, Rock Creek created promotional T-shirts, stickers, and a life-sized petition postcard for the 2009 Inauguration of Barack Obama. With the aid of consistently branded and eye-catching materials, Save Darfur continues to draw attention to their cause around the world.
