Case Study: Williams Mullen
The leading edge of law.
To announce a merger and introduce the Am Law 200 firm into three new markets, Williams Mullen asked Rock Creek to develop an advertising campaign that would not only promote name recognition but also convey a strong message to new prospects and clients. Rock Creek was tasked with developing a series of three ads that were unique enough to stand out from the competition but also fit within each of the merging firm’s identity.
The campaign was such a success that Williams Mullen asked Rock Creek to become its strategic communications partner and develop the design and content of the firm’s new website. While involved with this endeavor, Rock Creek also partnered with the firm’s litigation practice to help improve their communications strategies and messaging.
